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Aidan's Under the Boardwalk: Auction to Fund Students 

Aidan Montessori School's families gather every year at the Auction to support Aidan’s Financial Aid Program. There are different themes every year and one of the most impactful auctions in Aidan is themed "Under the Boardwalk."

I led the branding efforts, crafting a cohesive visual identity for the event. This involves illustrating, designing, and producing all digital and printed materials, including posters, flyers, brochures, catalogs, event labels, and website banners. My detailed and strategic approach achieved a 92% increase in engagement from parents and faculty, greatly boosting the event’s effectiveness and support for the school's Financial Aid Program.

LOGO  +  BRANDING  +  MARKETING  +  ADVERTISING
@ Ashley Espiritu Portfolio 2024
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